#FREE PERFUME SAMPLES FREE#

Additionally, putting the focus on personalisation and relevance, rather than on the sample perfumes themselves, was also part of what made them so successful. The success behind these campaigns can be attributed to the fact that each brand tried something non-conventional to increase awareness of their product.

#FREE PERFUME SAMPLES FREE#

Pancras station last year, made entirely of sample perfume bottles.Р”Р„nother leading UK brand, Burberry, launched an online sampling campaign in which it invited users to participate in an interactive experience on Facebook in order to receive a free sample for its new body fragrance. LancР“Т‘me, for example, installed a 36-foot tall replica of the Eiffel Tower at London St. Several fragrance brands have run successful sampling campaigns that captured the interest of customers. It is a more long-term game, and one which focuses on a personalised, relationship driven approach, rather than a product led interaction.Р”В®xperiential marketing is the new trend when it comes to dispensing perfume samples in the UK. Instead, brands need to focus on delivering sample perfumes through unique and meaningful customer experiences, which help build the customer up to purchasing the product. Rarely will a one-off perfume sample be enough to convert a customer in the modern age. Now, one can expect to receive at least 2 or 3 free sample perfumes when walking into any fragrance store, which has correspondingly made it more challenging for brands to rely on the sample alone to sell the product.

While the free samples themselves may have originally been enough to drive purchases, the number of UK brands using sampling as a tactic has also increased. The advent of digital and social media, where strong opinions regarding brands are formed, as well as the proliferation of brands themselves, which has inundated customers with choices, mean that building loyalty is harder than ever for UK fragrance retailers. Building customer experiences around perfume samples in the UK

Free perfume samples